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Squidaxis

Look like what you charge.

Brand, website and booking system for coaches and consultants, built so prospects arrive at the call already sold.

Book a 20-minute brand review

Two minuteswith the studio.

Why coaches and consultants get priced on sight, and how we fix it.

Priced on sight.

Prospects price you before they meet you. Off the rack, you look like everyone else.

If good calls end in “let me think about it,” your brand is the problem. We fix the fit.

Executive coaches, Leadership consultants, Career coaches, Sales trainers, Health coaches, Operations advisors, Founder mentors, Keynote speakers

Same coach.New first look.

An illustrative fitting: a template coaching site, cut into a brand that sells before the call.

nadiaokafor.com

Five parts. One system.

Not a logo and a website. One system that measures, persuades, holds and books.

  1. Measure

    Step 1: Lead magnet

    A short diagnostic that qualifies buyers before you speak.

  2. Pattern

    Step 2: Video sales letter

    One film that explains your method, in your voice.

  3. Cut

    Step 3: Website

    Built around your positioning and one decision: book a call.

  4. Baste

    Step 4: Email flow

    Keeps leads warm until they’re ready, without you chasing.

  5. Finish

    Step 5: Booking

    A clean path to your calendar, context already captured.

Marks we've drawn.

Every mark drawn for one client and no one else.

  1. 01 / 03

    Prime Physique Blueprint

    Logo and identity

    A crowned lion on a shield in old gold. Earned strength, with a premium edge.

    • Old gold#C9A23A
    • Night#0D0C0A
    • Ivory#F3EEE4

  2. 02 / 03

    Therapy Juice Bar

    Brand identity

    Cherrelle Sinclair’s mindset brand: hand lettering with a straw and a sprout hidden inside. Therapy that feels like a treat.

    • Bubblegum#FF7BAC
    • Mango#FFAA2C
    • Sprout#A6D24A

  3. 03 / 03

    The Studio Lifestyles

    Logo

    A fine-line peak breaking around wide, open capitals. Calm, exact, quietly premium.

    • Stone#E9E4DA
    • Charcoal#1F1E1B
    • Pebble#B8B09F

Marks are the client work. Site, card and post are illustrative mockups of the identity applied.

Wornwell.

What changes when the brand finally matches the work.

I didn’t trust my brand enough to raise my prices. … Now I charge what I’m worth without second guessing it.

$5,000packages, up from $1,500 · +60% revenue in 3 months

Cherrelle SinclairMindset coach · Therapy Juice Bar

See the brand we built

+40%more bookings within 3 months

A sharper brand filled his schedule. Now people are asking to get in.

Dana WhitfieldFitness coach

4 of 6discovery calls closed

4 of the first 6 discovery calls after launch closed.

Caleb RamirezCareer coach

The Complete Brand & Booking System.

The five parts, built as one. Four builds a month.

Interview to launch
30days
Positioning and bio in week one. Live on day 30.
Of your time, in total
4hours
One interview, one recording, two reviews. We do the rest.
The 30-Person Test
30buyers
Real buyers compare old and new. If the new one doesn’t win, we redesign it free.
Or we pay
0days late
Miss day 30 and part of your fee comes back each week we run over.
Book a 20-minute brand review

Before you book.

Straight answers before a first call.

How much does it cost?

Every build is scoped to your practice, so we cover it on the call. You’ll know the full number before anything starts.

My clients come from referrals. Do I need this?

Referrals still look you up. Your site decides whether you’re worth the rate they heard.

Will it actually sound like me?

It starts with a 90-minute interview about how you work. Every word comes from that, and you review it twice.

What if I don’t have much traffic yet?

We make every visitor worth more; you bring the visitors. If you have no source of attention yet, we’ll say so.

Do you guarantee I’ll get more clients?

No. That depends on your marketing and your calls. We guarantee what a brand controls: 30 buyers compare old and new before launch, and if fewer than 20 would pay you more, we keep working at no cost.

Who actually does the work?

A small studio, on purpose. The person who interviews you leads your build start to finish. Nothing goes to a template or an outside agency.

I already have a website. Do I start over?

For the pages that sell, usually yes. Articles and resources come with you. If you need less than a full rebuild, we’ll say so on the call.

Get measured.

A 20-minute call. We look at your brand the way your prospects do, tell you what we’d cut, and whether we’re a fit.

Book a 20-minute brand review

Not ready for a call? Get a free video teardown or take the 2-minute assessment.